We place such an important emphasis on societal productivity. We glorify productive habits and give them such a high worth, creating a sort of illusion where we think productivity is the direct highway to success.
Evidently, I agree — productivity plays a huge role in our capacity to work efficiently. But if our productivity isn’t preceded by inspiration, it is really worth anything?
Ironically, we have all the tools we need to develop efficient productivity practices. While we know exactly which blogs, books, and podcasts to turn to when we need motivation, meaningful inspiration is much harder to find.
How exactly do you go about generating creative ideas? Where do you find inspiration? How do you make them work together?
Understanding the Brain on Creativity
Inspiration takes place in the anterior superior temporal gyrus, which is located on the right side of our brain (slightly under our right ear).
On a neurological level, brain activity recordings have shown that an inspired brain fires gamma waves throughout the visual corwe
tex (located at the back of our head), where all of our visual input is processed. Gamma waves are the fastest form of brain activity we produce, and they are responsible for cognitive functioning, learning, memory, and information processing.